Client Taco Bell: After years of working with Taco Bell delivering extraordinary kid’s meal programs, they approached us about creating a merchandise line and web presence aimed at taking advantage of their gold standard social media game. Our team was tasked with developing a coherent merchandising portal that could work easily in conjunction with their social team as well as handle back end B to B franchisee interactions. After going through several design exercises we settled on a simple platform that would allow us to run the sales and distribution side with limited upfront manpower.

Once the web aspect was done we turned our focus to creating merchandise and apparel for their online store. With a small team we were able to create 100’s of cohesive on brand products and apparel items for sale. Our retro Taco Bell sweatshirt sold 50k units in 1 day after partnering with their social team.

Our collaboration with their social team was such a success that their Vegas team asked us to create and develop all their apparel and merchandise for their new flagship Las Vegas Store.

Skills: product design, apparel, digital design, UI, collaboration, costing, manufacturing