Client Loot Crate: When Loot Crate approached us in 2015 they were in a need of a massive refresh for the product lines currently in box. My team and I were tasked with creating new product and exploring new direction for their booming subscription service. Our goal was to bring fresh and innovative product designs to a company already putting out 100’s of individual items per year.

After the initial pitch, Loot Crate chose 3 of my ideas to move forward with. The “Hoodies” magnetic car ornament, the “Walking Dead” silicone car arm and bumper sticker, and the “World of Warcraft” feasting set. After exploring design options for each and costing each variation out, in conjunction with the team over at Loot Crate, we decided to move forward with the “Hoodies” product.

After making a last minute prototype adjustment due too a collaboration with the Arrow WB’s actor Steven Amell, we proceeded to develop the branding, packaging and story behind the “Hoodies” product. We delivered 650k units successfully for their Nov, 2016 crate and quickly shot to their front page, becoming one of their best reviewed items.

Skills: product design, branding collaboration, manufacturing, costing, packaging, prototyping