Client Del Taco:  In order to continue moving forward in our relationship with Del Taco we are constantly tasked with bringing in new and innovative ideas. For this kid’s meal we created the first ever interactive virtual and holographic kid’s program. Using simple but inventive holographic technology and designing the project in such a way to reduce the cost from $70 online to $.31 FOB Hong Kong, I was able to deliver the world’s first holographic kid’s meal premium.

I saved cost by using my initial program designs to skin the mobile site and worked with Quiver and Vimeo to create the virtual and holographic marriage. Along with the paper premium design, manufacturing and delivery, we did all print collateral and QSR POP’s.

In store now, the program has been and unqualified success and is used frequently as an example of our progressive technological application strategy.

Skills: UI, product, trendcasting, digital design, print, copy, branding, prototyping, manufacturing