Client Nerdblock: We partnered with Nerdblock to launch the first ever Stan Lee subscription crate. Leveraging a specific artist contact, we met with Stan Lee and his people to pitch the idea and he loved it. We were then tasked with inventing, designing, and producing the entire crate deliverable. I was tasked with leading a design team that could fully invest the create with Stan’s unique super hero energy and creativity, without using any of the now ultra expensive licenses he created.

Working though a mine field of licensing issues we successfully created a brand and identity strategy that allowed us to fully utilize the passions and interests of the Stan Lee fanbase to create incredible Stan Lee centric items and experiences, while still staying within budget.

Skills: product, apparel, UI, photography, social collaboration, branding, copy, manufacturing, prototyping, narrative